Online to Offline Attribution Tracking - Stickybits API

So I’ve been trying to keep myself contained waiting but it has finally happened….

Someone has officially linked the offline product sales tracking world to the online advertising world.

Yes, that’s right, I know you’ve all been waiting for it too!

Stickybits has opened up their api to the public http://code.google.com/p/stickybits/

Mark my words, this point in time is the opening of the proverbial floodgates of online to offline sale tracking. Now any old schmuck who can get their hands on a python developer can put Ticketmaster, OpenTable, Live Nation, and any major retailer out of business. I mean seriously….these guys ought to just file for bankruptcy now…cut your losses!!!

Why is this, might you ask?

Well for those who don’t know Stickybits is a company that issues bar codes and connects them to a url. This url can theoretically be anything. It can call an image, it can call a website, and it can also trigger a purchase or redemption through a URI call.

I will be curious to see what restrictions and what type of load Stickybits handles. Also there’s the fact that taking a picture of a barcode on a smart phone is kind of unreliable and a clunky user experience, but all of that will work it’s way out the base framework for the business model is there.

I look forward to seeing the innovation that comes out of this.