Mobtown Labs

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About two years ago I was turned on to Jay Parkinson a doctor practicing in Brooklyn, New York.  Jay started out operating a practice without an office.  He did everything with Apple’s suite of products.  He would charge rates based on whether  you wanted a long email, video chat, house call, or if you wanted just a quick answer, it would be covered by a general fee.

I just checked out his now company, Hello Health and he has 17 doctors working in his program and I think it’s a pretty cool concept.  The problem is that it’s so simple.  It’s what we do every day in the rest of the professional world.  If you want to meet with someone, you call them, or schedule a conference call, or have a video conference or they email you a recommendation.

Welcome from Hello Health on Vimeo.

Why is the medical community so behind and why is Hello Health so brilliant?

From a recent NY Times article:

“

But despite its promise, telemedicine has failed to take hold in the same way that other, newer, technologies have. Not because of technical challenges, expense or insufficient need. On the contrary, the most daunting obstacle to date has been a deeply entrenched resistance on the part of providers.

New technologies in health care always require a reassessment of how patients and doctors best relate to one another, a judgment call on whether the relationship, and care, is helped or harmed by e-mailing instead of calling, updating Web sites instead of mailing out notifications, blogging and posting updates to Twitter instead of publishing in medical journals. And while most doctors believe that technology can help to strengthen the doctor-patient bond, that’s not the case for telemedicine. Indeed, for many doctors, telemedicine seems to depersonalize the relationship and sabotage trust.”

- NY Times Health http://bit.ly/8pduQr