CE shifts spending online - In-Text Ads See Growth

Further evidence that online is becoming the research vehicle of choice for consumers and that online advertising is proving to be a more efficient expenditure for advertisers.

“A lot of clients have been investing more online as opposed to TV,” she said. But Femiak said the sites that are winning those dollars are direct response-oriented. From Click Z http://bit.ly/8P5l8F

I think this is obvious as in a down market you see companies like Amazon seeing yoy growth. But furthermore than that the article in Click Z goes on to talk about how Kontera is seeing some serious growth.

“Kontera, an in-text ad network, has trumpeted an 80 percent growth in advertiser spending since last holiday season. The performance-based ad seller said it’s trafficking twice the number of consumer electronics campaigns and that the average budget is about 40 percent larger than it was the previous year.”

from Click Z http://bit.ly/8P5l8F

I have to be honest. I’m not the biggest fan of Kontera. I just met with a large Auto Agency in Detroit and they were saying how Kontera was in thier office and that they were allocating a small budget to them. There is an obvious connection with the research consumers are doing on blogs and the relevancy of in-text ads. I just see the way Kontera doing it as intrusive. There’s got to be a better way to get these eyballs and integrate with the content in a useful way. But apparently it’s working so far for Kontera.