February 2012
3 posts
11 tags
Quant v. Audience: The Real Challenge and...
Guest Post by: Matt Patton Esq. Director of Optimization and R&D at DoublePositive
Image via Wikipedia
Among the many nuances in the debate about which optimization algorithm represents the best RTB media buying strategy, the most prominent might be the audience retargeting v. audience agnostic approach. Although exclusive to our business, this dichotomy is conceptually no different than...
5 tags
Complex UI - There's a Time and a Place
Linkedin maps data visualization (Photo credit: luc legay)
I am currently working on a advertising and marketing reporting interface that is mostly grid driven and we are adding some data visualization to it because quite frankly the thought is that most users just don’t have that ‘ah-ha’ moment when data is presented to them in a grid. Even if they are somewhat simple stats...