July 2010
4 posts
8 tags
TV vs. Online Video - It's the Same thing
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Today I read an article on SAI about how Online video that was re-posted from Dave Rayburn’s Streamingmedia.com. The article inferred that online video will not replace TV in the near future because Akamai finally released some numbers on the actual number of live video streams during the World Cup and the numbers were underwhelming.
My thoughts are that there are...
8 tags
Attribution's effect on The Ad Market - Demand...
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This is a continuation of my post on Friday discussing how the Supply side was affected by attribution modeling and, though I’m confident it will be a good thing for the ad market because I think online ads sell for too cheap these days, I can see how publishers are worried and advertisers could be too opportunistic. That said let’s examine the Demand Side.
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7 tags
Attribution's effect on The Ad Market - Supply...
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So I recently engaged in a debate about how solving the attribution modeling problem could effect the ad market. The conversation was broken into supply and demand where:
Supply = Publishers (this post)
Demand = Advertisers (the next post)
Supply
On the supply side solving the attribution modeling issue could affect publishers in a drastic way. Since ad inventory is...
4 tags
Push a Button and Watch it Work vs. Just Work Hard
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Going back to a startup environment from a large corporate environment definitely has it’s upsides and downsides. The good part is the upside for those who aren’t afraid to work hard is typically worthwhile.
The upside is that at a large corporation you have a huge support team. For the morale support (drink the kool aid, corp culture), for the financial...