June 2010
6 posts
The Suburbs - Arcade Fire - The Suburbs
title...
bijan:
Arcade Fire - We Used To Wait
Yes! brand...
6 tags
Large Ad Data: How Accurate Does it need to be?
Image via Wikipedia
I got into a discussion with @durana today about doing some simple calculations on real-time display ad data. I pointed out to him that if we are looking at a real-time flow of data coming in of say display ad impressions and clicks and page views and we were to calculate a click-thru rate or conversion rate that the data would look really messy and lack integrity.
My fear...
12 tags
Targeting Sites vs. Targeting Audiences
Image via Wikipedia
I came across a post by Brad Terrell talking about the Appnexus Innovation summit and he highlights the topic of targeting sites vs. targeting audiences.
He goes on to talk about two different ad networks, their differences and gives emerical evidence of his thoughts:
Adam also illustrated the value creation potential of the audience-driven approach to targeting by...
10 tags
So, where is the data and how fast can it go?
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Working at a big company you get very used to how things are done. Data has a certain availability and you need to work around this and play within the confines you are given as any major infrastructure changes could take months or years and there is always the fear of killing the golden goose and switching costs from going to from one system to another. Basic rule of thumb...
10 tags
Real-time Bidding without Real-time Reporting
Image via CrunchBase
So Invite Media was bought by Google today. To me that means Realtime Bidding is officially ON. We all knew it’s valuable and the mechanism to do it has been validated.
But that still leaves wide open, what to do with it now that you have the mechanism to do it. What is the use of real-time bidding if you can’t have real-time reporting and you can’t...