May 2010
8 posts
5 tags
12 tags
Online to Offline Attribution Tracking -...
Image via Wikipedia
So I’ve been trying to keep myself contained waiting but it has finally happened….
Someone has officially linked the offline product sales tracking world to the online advertising world.
Yes, that’s right, I know you’ve all been waiting for it too!
Stickybits has opened up their api to the public http://code.google.com/p/stickybits/
Mark my...
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3 tags
Caribou - Odessa
8 tags
The Next Big Ad Market Compression
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The more I think about attribution the more it leads down the road of connecting the ads with the true direct response vehicle. I’m not particularly talking about direct response advertising as it has evolved to today as that is really just optimization of the bottom of the funnel.
And contrarily brand marketing has still done a good job of keeping itself disconnected...
5 tags
WatchAvi Buffalo - What’s in it For
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13 tags
Taking the High Road on Attribution Modeling
Image by AWWS via Flickr
A year or two ago you started to see a lot of buzz in the marketplace about attribution modeling and analytics. Atlas and Doubleclick started coming out with products they called “Engagement Mapping” and agencies and marketers dug in! Finally someone would try to crack the nut of the age old question by John Wannamker:
“I know half the money I spend...