March 2010
21 posts
8 tags
I still want Linear Media!!! Real Premium Content
Image by blue_j via Flickr
So everything about what I do and what I’m interested in professionally is based around breaking the Linear Media cycle. Social media, twitter, online advertising, ad optimization is all predicated upon the fact that on the internet, rarely do you have an opportunity to tell a user a story with media in a linear fashion.
By a linear fashion, I mean a story...
5 tags
Facebook - SaaS for the MaaSses
So I was just looking at some recent stats on Facebook and it made me think about facebook’s business model and how they have really become the Salesforce for the masses.
When I was first promoted to an Account Executive position at Advertising.com in 2004 I had my first experience using a CRM system called Siebel. For those who haven’t used one Siebel and Salesforce are...
bijan:
Yeasayer - Ambling Alp
Traveling today....
fred-wilson:
Thirteen (Big Star cover) - Wilco
...
8 tags
Realtime Bidding for Cloud Computing
Image via Wikipedia
I recently read an article in the Economist and then a few other blog posts on an emerging concept of offering cloud computing processing and content delivery on a bidded pricing scheme. The basic idea is what is being called a “follow the moon” strategy. This is based on the fact that in geographic areas where it is night time or a cooler environment, computers...
9 tags
Back To Basics - Re-Targeting
Image by Mundoo via Flickr
So one thing I’ve realized through the years of working in online advertising is, sometimes it doesn’t hurt to go back to the basics. With everything thats going on with Engagement Mapping, Realtime Bidding, DSP’s, SSP’s, Dynamic Ad Optimizers, and everything else, sometimes it helps to go back to the core pieces of a media plan and make sure...
4 tags
8 tags
Learning Ruby on Rails for the Non-Developer
Image via Wikipedia
So, @hamptonsrob asked me to put together a Ruby on Rails for non-developers getting started post. I’m a little hesitant to do this because I am a non-developer and I am learning and I’m completely on my own with this and don’t have anyone to ask questions so if something breaks (which it did yesterday in a gem version) I’m at a dead end and you will...
8 tags
Watch Image by Mick 0 via Flickr
Ted Leo - Interview and cover of The Water Boys - Fisherman Blues
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Ted Leo Does Two New Covers,...
7 tags
WatchThe National - ‘Terrible Love’ - Live
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The National Debut New Song on ‘Fallon’ (spin.com)
9 tags
Revenue Model Cop-outs - High Hopes for Twitter
Image via CrunchBase
I kind of hope Twitter has a cool and useful revenue model.
I was thinking about this today after talking to a friend of mine at the wharton school about the life sciences startup world vs the tech startup world and how a lot of the life science startups take a lot more money and a lot more time to produce an exit or value whereas you could have a web app startup company...
8 tags
Tracking Copy and Paste - Tynt
Image via CrunchBase
So I just added a new feature to this blog that I think is pretty interesting. It’s a company called Tynt and what they make is a snipit of code you paste in the body tags of your website and whenever someone copies a piece of text or a picture, they throw a tracking tag re-direct, bit.ly style, in when you paste it.
So for example I copied and pasted some text...
4 tags
Kickstarter - Take Away Shows in Uganda, with... →
Pretty cool non-profit with Yeasayer from Baltimore and Polyphonic spree filming a documentary of random shows in Uganda.
8 tags
Facebook gets only $50MM from Banners
Image via CrunchBase
So all of this buzz about DSP’s and Realtime Bidding has gotten me thinking. Why exactly are we so obsessed with these standard IAB sizes? What’s the deal with banners anyway?
Anyone who knows anything about programming, flash, html, and javascript knows that the size and shape of the banner really doesn’t matter when it comes to scheduling and the...
3 tags
Chatroulette 87% 'dudes' 5% 'genitals'
The Web Ecology Project recently released a research brief about Chatroulette.com.
The results are pretty funny as they state the site is 97% dudes and 5% genitals from a random survey they did on the site.
Chatroulette Research Brief
View more documents from btomasette.
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Streampad @dankantor
Just added streampad to this blog. Had it on there before but then updated the theme and forgot to add it back in. Dan Kantor made it, sold it to AOL, worked at AOL, then left and now made extension.fm which is also awesome. You should check out both.
3 tags
8 tags
Ruby on Rails Limited Progress
Image via Wikipedia
So I’ve embarked on a mission to learn how to develop a somewhat complex web application soup to nuts. I don’t want to become a developer but my thought is if I can physically do every aspect of the business I’m interested in, then whatever role (whether it be sales, leadership, product, investor) I play I will be better at it if I can do it all….no...