January 2010
16 posts
1 tag
8 tags
Massive Data Storage and Analysis - Flightcaster
Image via CrunchBase
I recently read an article about a company called Flightcaster which is a group of engineers who are using Hadoop, Clojure, and a couple other open source software suites to get real-time flight predictions with FAA data.
This makes me think of the online ad space where a lot of companies are using Hadoop for storage and data analysis to predict ad performance.
During the...
Why Tumblr Is Kicking Posterous's Ass →
jayparkinsonmd:
How come Posterous is eating dust from a small startup started by a high school dropout?
The answer is as easy as it is counter-intuitive: Tumblr is a New York company and Posterous is a Silicon Valley company.
Or, to put it another way: Posterous is an engineered product, while Tumblr is a designed product.
8 tags
Re-Doing Basic Stuff Better - The Wiki
Image via CrunchBase
One of the most common successful startups is to re-do something that has become basic better. One could argue Twitter did this with AOL’s Instant Messenger and Paypal did this with online merchant accounts and services like Verisign.
Right now a company called PBWorks is doing that in the wiki space. Over the past several years, since the dawn of MediaWiki and...
8 tags
Virtual Doctor Visits - Doctors Slow to Adopt
Image by Pop!Tech via Flickr
About two years ago I was turned on to Jay Parkinson a doctor practicing in Brooklyn, New York. Jay started out operating a practice without an office. He did everything with Apple’s suite of products. He would charge rates based on whether you wanted a long email, video chat, house call, or if you wanted just a quick answer, it would be covered by a general...
8 tags
Mobile Advertising Coming of Age in 2010? - App...
Image via Wikipedia
I just got finished reading a good article in Venture Beat talking about Mobile advertising and how they think it will start to come of age in 2010.
“Maybe 2010 will be the year when advertisers start seeing mobile less as an experiment and more as a serious part of their campaigns.”
- Venture Beat http://bit.ly/4TfJqT
They give a basic overview of all of the...
3 tags
Adservers Rigged to be DSP's
Image via Wikipedia
Previously I wrote about adservers touching on Full Service options and open source options on the publisher side.
One trend I would like to highlight is manipulating Adserver arrangements to put together a Demand Side Optimization Platform (DSP). This seems to be a trend with smaller networks setting up “private networks”.
An interesting way I’m seeing...
10 tags
Adserver Options
Image via CrunchBase
The more I learn about adservers and how different companies use them the more I realize there is to learn in this space so hopefully this will be a series of posted and I hope to get input or posts to re-blog from Mike Treon and Greg Skipper in the future, both of whom I know have a lot of experience in the space.
Full Service Solutions.
I’m beginning to learn that...
bijan:
Let My Love Open The Door - Rilo Kiley
...
8 tags
Experimenting with Heroku - RoR
Image via CrunchBase
So as I’ve written before I am trying to learn Ruby on Rails and I just wanted to point out a useful free service called Heroku. As Mike Treon and I have learned Ruby on Rails may in fact be an easy agile web development framework but you definitley have to know what you’re doing when setting it up.
Heroku makes that easy as they have a full stack all set up...
6 tags
Redbox vs. Netflix vs. Apple TV
Image by Getty Images via Daylife
I found this fascinating quote today:
I have recently been a fan of both RedBox (and the iPhone app) and rentals on my Apple TV. In browsing titles, I found myself wondering just how these new age distribution channels are working with movie studios to control releases. Mainly, I was curious how some movie are only available for sale, some not in HD, and some...
Apple to buy Quattro for $275MM - Revenue Models?
Image via CrunchBase
So according to the rumors Apple was in a bidding war with Google to buy Admob which has lead to speculation that Google may have over-paid.
Today’s news:
Google made huge waves in the mobile industry when it acquired mobile ad network AdMob for $750 million. Now Apple, which is increasingly in direct competition with Google, has countered its new rival.
According...
13 tags
Real-time Web Means Real-time Buying process
Working in the online ad space we like to fantasize that we are head and shoulders above the TV, Newspaper, and Radio ad world (collectively known as ‘offline’).
That said we still conform to their old processes. Why do we budget, RFP, issue insertion orders all on paper and on a monthly or quarterly basis? This is all hinges on the old way of doing things which was rooted in the...
8 tags
CE shifts spending online - In-Text Ads See Growth
Further evidence that online is becoming the research vehicle of choice for consumers and that online advertising is proving to be a more efficient expenditure for advertisers.
“A lot of clients have been investing more online as opposed to TV,” she said. But Femiak said the sites that are winning those dollars are direct response-oriented. From Click Z http://bit.ly/8P5l8F
I...