February 2012
2 posts
11 tags
Quant v. Audience: The Real Challenge and...
Guest Post by: Matt Patton Esq. Director of Optimization and R&D at DoublePositive
Image via Wikipedia
Among the many nuances in the debate about which optimization algorithm represents the best RTB media buying strategy, the most prominent might be the audience retargeting v. audience agnostic approach. Although exclusive to our business, this dichotomy is conceptually no different than...
5 tags
Complex UI - There's a Time and a Place
Linkedin maps data visualization (Photo credit: luc legay)
I am currently working on a advertising and marketing reporting interface that is mostly grid driven and we are adding some data visualization to it because quite frankly the thought is that most users just don’t have that ‘ah-ha’ moment when data is presented to them in a grid. Even if they are somewhat simple stats...
January 2012
1 post
1 tag
Data Visualization - Is it Important?
I recently came across this tweet from the founder of Posterous (sorry I’m a tumblr fan).
Cutting features is hard post.ly/4RfNf
— Sachin Agarwal (@a4agarwal) January 6, 2012
We are in the midst of brining one of our key products out of beta to it’s ready-for-prime-time v1.0 and like any technology project we need to do it profitably, we wish we had more engineers, and we wish we...
October 2011
2 posts
1 tag
September 2011
1 post
[Tornado] ImportError: No module named ioloop
yes, i did the same thing….duh…
alanhogan:
In case anyone is as dumb as I am:
If you are trying to run a Tornado server and keep getting the error ImportError: No module named ioloop, it means you shouldn’t have named your own file tornado.py. There can only be one tornado, and yours ain’t got ioloop. Rename your file to something like serve.py and get on with it.
August 2011
1 post
8 tags
Introducing Brom.ly
A good friend of mine and former Ad.com and AOL colleague, Greg Skipper, has been working on a startup. It’s a really cool app that they describe as a personal concierge service. Basically you find yourself in a new city (or even your own neighborhood) and you open the app on your mobile device and it recommends things that are going on around you and as you choose things it learns more...
July 2011
3 posts
3 tags
4 tags
WatchNo Alternative
June 2011
1 post
May 2011
2 posts
6 tags
WatchDOM - Living in America
Yesssssssssssss…..heard this on the radio driving in to work, didn’t know who it was and finally found it by typing in random lyrics to google.
Thank you, google for search, the internet for inventing itself and making this possible, python for text scan search, whoever invented the mp3 and everyone else who worked to make this moment possible.
bijan:
The Strokes - I’ll Try Anything Once
...
April 2011
2 posts
4 tags
5 tags
WatchAwesome presentation on Media Planning and Media Buying
February 2011
2 posts
7 tags
DoublePositive's New Website With our Display... →
RingRevenue and DoublePositive Join Forces to Make... →
January 2011
2 posts
8 tags
Getting web.py running on IIS
Image via Wikipedia
web.py is a great super light weight framework if you need to get a fast site up that uses python on the backend to process a lot of data. There are plenty of other options like pylons or django or just using python’s cgi scripts but I wanted something that I can throw up, make a lot of reports, paste in different sql from different ms sql tables and make a handful of...
1 tag
December 2010
1 post
7 tags
How Important is Giving Credit
Image via Wikipedia
So I have been hard at work at my new job here at Double Positive and we should be publicly launching a new product in the next month or two. This post is not about taking credit for that product or giving others credit for building it (that said they do deserve it, as I work with some incredible people here and they are building some amazing things). It’s about...
November 2010
1 post
October 2010
3 posts
6 tags
Data Visualization
I came across this chart of different ways of visualizing data. Kind of useful if you’re trying to figure out how you should graph or display something.
http://www.visual-literacy.org/periodic_table/periodic_table.html#
Related articles
Visualizing visualizations (kottke.org)
Codejock Introduces Chart Pro for Visual C++ and ActiveX Development (prweb.com)
Amazing Webinar on Data...
4 tags
Rails 3 trouble with mysql on OS X →
I couldn’t get the mysql gem running after upgrading to ruby 1.9 and Rails 3. Tried a bunch of command line tricks but this is the only thing that worked.
Click title link ^
September 2010
2 posts
Quarterlifeparty » Blog Archive » Mini Wham City... →
August 2010
1 post
1 tag
Sufjan Stevens →
Stream the new Sufjan Stevens Album
July 2010
4 posts
8 tags
TV vs. Online Video - It's the Same thing
Image via Wikipedia
Today I read an article on SAI about how Online video that was re-posted from Dave Rayburn’s Streamingmedia.com. The article inferred that online video will not replace TV in the near future because Akamai finally released some numbers on the actual number of live video streams during the World Cup and the numbers were underwhelming.
My thoughts are that there are...
8 tags
Attribution's effect on The Ad Market - Demand...
Image via Wikipedia
This is a continuation of my post on Friday discussing how the Supply side was affected by attribution modeling and, though I’m confident it will be a good thing for the ad market because I think online ads sell for too cheap these days, I can see how publishers are worried and advertisers could be too opportunistic. That said let’s examine the Demand Side.
...
7 tags
Attribution's effect on The Ad Market - Supply...
Image via Wikipedia
So I recently engaged in a debate about how solving the attribution modeling problem could effect the ad market. The conversation was broken into supply and demand where:
Supply = Publishers (this post)
Demand = Advertisers (the next post)
Supply
On the supply side solving the attribution modeling issue could affect publishers in a drastic way. Since ad inventory is...
4 tags
Push a Button and Watch it Work vs. Just Work Hard
Image via Wikipedia
Going back to a startup environment from a large corporate environment definitely has it’s upsides and downsides. The good part is the upside for those who aren’t afraid to work hard is typically worthwhile.
The upside is that at a large corporation you have a huge support team. For the morale support (drink the kool aid, corp culture), for the financial...
June 2010
6 posts
The Suburbs - Arcade Fire - The Suburbs
title...
bijan:
Arcade Fire - We Used To Wait
Yes! brand...
6 tags
Large Ad Data: How Accurate Does it need to be?
Image via Wikipedia
I got into a discussion with @durana today about doing some simple calculations on real-time display ad data. I pointed out to him that if we are looking at a real-time flow of data coming in of say display ad impressions and clicks and page views and we were to calculate a click-thru rate or conversion rate that the data would look really messy and lack integrity.
My fear...
12 tags
Targeting Sites vs. Targeting Audiences
Image via Wikipedia
I came across a post by Brad Terrell talking about the Appnexus Innovation summit and he highlights the topic of targeting sites vs. targeting audiences.
He goes on to talk about two different ad networks, their differences and gives emerical evidence of his thoughts:
Adam also illustrated the value creation potential of the audience-driven approach to targeting by...
10 tags
So, where is the data and how fast can it go?
Image via Wikipedia
Working at a big company you get very used to how things are done. Data has a certain availability and you need to work around this and play within the confines you are given as any major infrastructure changes could take months or years and there is always the fear of killing the golden goose and switching costs from going to from one system to another. Basic rule of thumb...
10 tags
Real-time Bidding without Real-time Reporting
Image via CrunchBase
So Invite Media was bought by Google today. To me that means Realtime Bidding is officially ON. We all knew it’s valuable and the mechanism to do it has been validated.
But that still leaves wide open, what to do with it now that you have the mechanism to do it. What is the use of real-time bidding if you can’t have real-time reporting and you can’t...
May 2010
8 posts
5 tags
12 tags
Online to Offline Attribution Tracking -...
Image via Wikipedia
So I’ve been trying to keep myself contained waiting but it has finally happened….
Someone has officially linked the offline product sales tracking world to the online advertising world.
Yes, that’s right, I know you’ve all been waiting for it too!
Stickybits has opened up their api to the public http://code.google.com/p/stickybits/
Mark my...
5 tags
3 tags
Caribou - Odessa
8 tags
The Next Big Ad Market Compression
Image via Wikipedia
The more I think about attribution the more it leads down the road of connecting the ads with the true direct response vehicle. I’m not particularly talking about direct response advertising as it has evolved to today as that is really just optimization of the bottom of the funnel.
And contrarily brand marketing has still done a good job of keeping itself disconnected...
5 tags
WatchAvi Buffalo - What’s in it For
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13 tags
Taking the High Road on Attribution Modeling
Image by AWWS via Flickr
A year or two ago you started to see a lot of buzz in the marketplace about attribution modeling and analytics. Atlas and Doubleclick started coming out with products they called “Engagement Mapping” and agencies and marketers dug in! Finally someone would try to crack the nut of the age old question by John Wannamker:
“I know half the money I spend...
April 2010
1 post
bijan:
LCD Soundsystem - Dance Yrself Clean
...
March 2010
21 posts
8 tags
I still want Linear Media!!! Real Premium Content
Image by blue_j via Flickr
So everything about what I do and what I’m interested in professionally is based around breaking the Linear Media cycle. Social media, twitter, online advertising, ad optimization is all predicated upon the fact that on the internet, rarely do you have an opportunity to tell a user a story with media in a linear fashion.
By a linear fashion, I mean a story...
5 tags
Facebook - SaaS for the MaaSses
So I was just looking at some recent stats on Facebook and it made me think about facebook’s business model and how they have really become the Salesforce for the masses.
When I was first promoted to an Account Executive position at Advertising.com in 2004 I had my first experience using a CRM system called Siebel. For those who haven’t used one Siebel and Salesforce are...
